In 2005, Steve Bannon got Goldman Sachs to invest $60 million in a World of Warcraft Chinese gold farming company. 1 Bannon eventually took control of the gold farming company, Internet Gaming Entertainment. Even though IGE flopped, Bannon said that these gamers were the pre-cursor to the alt-right. “These guys, these rootless white males, had monster power… It was the pre-Reddit.”
In our previous two essays, we’ve looked at how video game communities develop hate speech as an intimidation tool and how online communities normalize hate speech so that it’s “no big deal”. This week, we’re looking at how those two ideas, when combined, created the Alt-Right. Continue reading How Hate Speech & Video Games Created the Alt-Right→
A group of players in the Emerald Dream realm of World of Warcraft completed an extremely difficult process (a lot of which involved brute force and luck) that unlocked a boss across all realms in the region. After the boss was released, the following chat message was shown to all players in the region:
Azeroth itself recoils as <Evalyn> unleashes an ancient evil. Kosumoth the Hungering walks the land once more…
Micromanagement refers to controlling every detail of a task, usually done by another person. For example, if your boss micromanages you, that means she is hovering over your shoulders and telling you what to do. In video games, micromanagement (or “micro” for short) refers to the exact same act, except that the player will be controlling every action of the player character or, in some cases, multiple characters.
In StarCraft(PC/MAC 1998, Des. Chris Metzen, James Phinney), you must control multiple units by giving them different actions and move commands. SCVs must mine resources while marines fight enemies while dropships carry units across the map, etc. You must micromanage these units during the game so that they are doing exactly what you want them to, otherwise they might make decisions based on their programming and do something you hadn’t intended.
Macromanagement is not as often understood because the word isn’t used as much. Back to the example of you and your boss, imagine that instead of micromanaging you, she was macromanaging you. This would mean that she isn’t constantly controlling your actions, which are in the “here and now”, but she is working on the infrastructure and work space that controls your future actions. While micromanagement is very much about the “here and now”, macromanagement refers to the “big picture”. If you are a chef, you have to cook several dishes at once. Going around and adding spices, stirring, and checking for doneness are micromanagement. However, if you want everything to be finished at the same time, you must know that a risotto takes thirty-five minutes, so you’ll start that before the main course, and you’ll need to sauté the mushrooms before you can put the steak into the pan, so you’ll start that shortly after beginning the risotto, and the salad needs to be the freshest, so it’s done at the end while the steak is getting to temperature. Basically, macromanagement is putting tasks in their most efficient order. Continue reading Micro- vs. Macro-Management→