Before the Xbox, Microsoft created the MSX. Released in 1983, the computer system was an attempt at creating a “standard” for home computers. Before the popularity of standard operating systems, disks were unreadable between operating systems, but all MSX disks worked in any MSX machine.
The MSX demonstrates a fascinating cultural difference between the East and the West: unification vs competition. The MSX never became popular in the West because Westerners prefered competition more than a “standard”. Similarly, in the early 2000s, Japanese mobile gaming became popular years before the advent of the iPhone because Japanese phones were more standardized.
This could also explain why PC gaming has never been as popular in Japan. PC games can work on one PC and not on another because of minor differences in hardware. Why not just buy a box that plays all of the games for that machine?
However, I’m not an expert on Japanese culture. If you have some insight, or or want to add to the conversation, please comment on this article below!